Implementing Change Management
Change Management according to Wikipedia "is the process of developing a planned approach to change [within] an organization." THAT is a common definition relative to organizational change. It's about implementing the "NEW" way of doing something and focusing on measurable goals and the results there of. People are often resistant to change of any kind. And what we have to keep in mind is the fact that change involves "learned behavior modification". When implementing a NEW process, technology, or idea we have to first change the way a person thinks about it, next change how s/he approaches it, and then introduce that "NEW" process, technology, or idea. Modifying a learned behavior is not something that happens overnight. When entering the doors of a company as a new hire, you tend to run into people who will say something to the affect that they've been strategizing one way for years or the product has been written in this manner for years, so why change a good thing or why reinvent the wheel.
Well, I say to "Hell" with those people. Why should we always have to do something the way it's always been done. This is one of the reasons someone came up with the change management theory. Organizations need this to sustain their bottom-line..."cash flow", "revenue", "income". Whatever you want to call it.